How IC Events helped ING Hubs Romania deliver a seamless event

Open Banking Next: The Future of Money Movement, hosted by ING Hubs Romania, brought together banking leaders, fintech professionals, technology experts, and product specialists to explore the future of financial services in the Open Banking era.

The event focused on emerging payment ecosystems, customer-centric innovation, digital wallets, instant payments, and the evolution of banking from traditional financial services to integrated digital platforms. Beyond the conference sessions, attendees had the opportunity to continue the conversation during an exclusive networking evening with ING leaders and industry professionals.

The Challenge

ING Hubs Romania wanted to maximize the visibility of a highly specialized event while attracting a relevant audience of banking, fintech, and technology professionals.

To achieve this, they needed a partner who could:

• Build awareness before the event through targeted communication.
• Drive registrations from a highly qualified audience.
• Maintain consistent engagement across multiple communication channels.
• Support attendee communication throughout the registration journey.
• Extend the event's visibility before, during, and after the conference.

The Solution

Our team handled:

• Social media strategy and content creation to promote the event across digital channels.
• Paid social media campaigns focused on audience acquisition and event visibility.
• Registration management and attendee onboarding.
• Email marketing campaigns and newsletters to drive registrations and keep participants informed.
• Pre-event editorial content to generate awareness and highlight key discussion topics.
• Live social media coverage during the event, capturing key moments and extending online engagement.

The Results

Key outcomes included:

• Increased awareness among a highly targeted professional audience.
• Strong registration performance driven through integrated communication campaigns.
• Consistent engagement across social media before and during the event.
• A seamless attendee journey supported by effective registration and communication processes.

The event successfully strengthened ING Hubs Romania's positioning as a key contributor to the conversation around the future of Open Banking and digital financial services.

Conclusion

Through strategic event marketing, audience acquisition, registration management, and digital communication, IC Events helped ING Hubs Romania amplify the impact of Open Banking Next beyond the conference itself.

From the first announcement and registration campaign to live event coverage, IC Events ensured every stage of the attendee journey was supported by clear communication and meaningful engagement.