The Challenge
The organizers wanted to focus exclusively on content and speakers.
For everything else - operations, promotion, venue management, registration, design, networking, digital experience, livestreaming - they needed a partner who could:
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Manage the entire registration flow and ticketing.
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Handle venue selection, logistics, and supplier management.
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Design the stage, event graphics, badges, and digital materials.
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Deliver a seamless hybrid experience with livestreaming.
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Boost reach and engagement through paid media campaigns.
They brought the speakers and agenda - and IC Events handled every other component of the event.
The Solution
We delivered end-to-end event execution using the IC Events platform plus full operational management.
Our team handled:
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Registration, ticketing & revenue flow - Invitations, registration setup, ticket management, pricing strategy, QR check-in, and on-site access control.
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Venue & logistics - Custom stage design, setup, branded expo area, networking spaces, cocktail area.
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Creative & design - Visual identity, digital and print assets, expo booth branding, platform graphics.
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Marketing & promotion - 45 paid advertising campaigns, 400+ social posts and stories, media communication.
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Livestreaming & digital experience - 3 livestream sessions, hybrid attendee experience, networking through digital business cards.
The Results
The event delivered exceptional engagement and performance:
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601 registered attendees in IC Events platform.
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2950 vCard exchanges (record engagement).
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Strong livestream performance and high watch time.
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Extended social visibility through multiple campaigns and content posts.
EDC Retail Summit became the largest private event organized by IC Events to date, both in size and engagement.
Conclusion
By combining the IC Events platform with full event management, EDC Retail Summit delivered an engaging, measurable, and friction-free experience - online and on-site.
IC Events managed solutions end-to-end:
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Registration & payments
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Attendee experience
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Creative assets
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Venue & logistics
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Livestream & digital reach
While the organizers focused solely on content and speakers, IC Events transformed the event into a large-scale, high-impact ecommerce summit.
